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Trusted by 3 companies for China trademark protection

Protect Your Brand
in China

Expert trademark search, registration, and enforcement for international businesses navigating China's IP landscape.

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CNIPA Licensed

What We Do

Full-Spectrum Trademark Services

From clearance to enforcement, we cover every stage of trademark protection in China.

Trademark Search

Comprehensive clearance searches across CNIPA databases to identify conflicts before you file.

Filing & Prosecution

Class selection, application drafting, and office action responses with CNIPA.

Opposition & Defense

Defend your marks against oppositions, cancellations, and bad-faith filings.

Brand Monitoring

Continuous surveillance of new filings that may conflict with your registered marks.

International Filing

Madrid Protocol filings and multi-jurisdiction coordination for global brand protection.

Customs Recordal

Register trademarks with China Customs to intercept counterfeit goods at the border.

How It Works

From Inquiry to Registration

01

Initial Consultation

We assess your brand, target classes, and business goals. Free initial search included.

02

Comprehensive Search

Deep-dive search across CNIPA, domain databases, and e-commerce platforms for potential conflicts.

03

Strategy & Filing

Class selection, application preparation, and submission to CNIPA with optimal specifications.

04

Prosecution & Registration

We handle all office actions, oppositions, and post-registration maintenance until your certificate is issued.

Case Study

How We Protected Farmskins in China

Farmskins

Farmskins — CS2 Gaming Brand

Gaming • Class 28 (Games & Toys) • Class 41 (Entertainment) • Class 42 (Online Services)

10
Months to Registration
3
Classes Protected
0
Competitor Infringements Since

The Challenge

Farmskins, a well-known international CS2 skin platform, was actively running Baidu search ads to enter the Chinese market. They soon discovered that competitors were bidding on their brand keywords and using "farmskins" in their ad copy to siphon off their brand traffic — a common tactic in China's competitive gaming market.

Our Recommendation

After several rounds of discussion, we concluded that farmskins had long-term business plans in China — continued ad spend and market expansion. Registering their trademark was not just defensive; it was essential for sustainable growth. Without a registered mark, filing complaints with Baidu or other platforms against infringing advertisers would be slow and largely ineffective.

The Result

After 10 months of careful filing and prosecution, farmskins secured their China trademark registration. With the certificate in hand, they can now file rapid takedown complaints against any competitor using their brand name in ad copy. Ad platforms in China respond quickly to trademark-based complaints — infringing ads are typically removed within hours. Their brand keyword traffic is now fully protected.

The Cost of Waiting

Even the Biggest Brands Got Burned

China operates on a first-to-file system. Whoever registers the trademark first owns it — regardless of who used it first globally. These brands learned the hard way.

Apple

Apple — iPad

Settlement: $60M

Proview Technology registered "iPad" in China before Apple launched the product. Apple had no choice but to pay $60 million to settle.

Jordan

Michael Jordan

Legal battle: 8+ years

A Chinese company registered "Jordan" in Chinese and built a billion-dollar sportswear brand. It took 8 years of litigation before China's Supreme Court ruled in his favor.

New Balance

New Balance

Damages: ¥5M to squatter

The Chinese transliteration was registered by a local company. New Balance lost and paid ¥5 million in damages to the squatter.

Hermès

Hermès

Years of litigation

A Chinese company registered the Chinese name and used it openly. The luxury giant spent years in court fighting to reclaim its own brand.

Tesla

Tesla

Pre-entry acquisition

The Chinese name was registered by a squatter before Tesla entered China. Tesla had to negotiate a private acquisition just to use its own name.

The Pattern

In every case: years of litigation, millions in costs, and brand damage that could have been avoided with a single trademark filing before entering the market.

Ready to Protect Your Brand?

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