About Us
Bridging Global Brands
with China's IP System
Tuyue Trademark Registration is a specialized trademark consultancy helping international businesses protect their intellectual property in global brands registering trademarks in China.
Our Mission
Making China IP Accessible
China's trademark system operates on a first-to-file basis, meaning the first entity to register a trademark owns it — regardless of prior use elsewhere. This creates unique challenges for international brands.
Our mission is to demystify this process. We combine deep knowledge of Chinese IP law with clear, English-language communication to give our clients confidence at every step.
Years of Experience
Since January 2022
Trademarks Registered
Across multiple countries
Success Rate
On trademark applications
Why Choose Us
Built for International Clients
English-First Communication
All reports, updates, and consultations in clear English. No translation gaps, no misunderstandings.
Transparent Pricing
Fixed-fee packages with no hidden costs. You know exactly what you pay before we start.
Licensed CNIPA Agents
Our team holds official CNIPA registration, enabling direct filing without intermediaries.
Our Team
The People Behind Your Brand Protection
A lean, cross-border team with deep knowledge of both international business and China's trademark system.
Benny
Client Relations & Strategy
Hong Kong-born, now based in the UK. Benny bridges the gap between international brands and China's trademark system. Fluent in Cantonese, Mandarin, and English, he works directly with clients to understand their brand protection needs and translate them into actionable filing strategies.
Yan Huo
China Operations & Supplier Liaison
Based in Shanghai, Yan Huo is the on-the-ground connection to China's trademark ecosystem. She coordinates directly with CNIPA-licensed agents, manages the filing process end-to-end, and ensures every registration meets local regulatory requirements. Her deep network of trusted suppliers keeps turnaround tight and quality high.
As a lean consultancy, we partner with a vetted network of CNIPA-licensed agents and local specialists — giving you enterprise-level coverage without the overhead.